With the mounting rate of literacy on earth, now world is crowded with NGOs everyone shouting and advocating over some or the other social problems since years. Somebody is advocating over protection of animals or someone is against the usage of animal fur while some are fighting against maladies afflicting countries. The protests can be against anything but the bottom line is to what extent these NGOs are successful in divulging out expected results. Bringing a revolutionary change in behavior of masses is not an easy job and for sure channelizing awareness is always more effective method than protests highlighted on news channels. The old saying rightly fits here that the social services begins from home as both media and NGOs have the power to convey but not the convincing power.
The web has evidentially proven that the personalized expressions through social networking sites, blogs and forums make the bigger impact than pamphlets or advertisement issued by NGOs. Over the issues of impact of right channels of communication, many people from general public have shared their experiences and possible reasons behind decreasing impact of media. Dheeraj Bojwani complaints that the new age news channels are now transforming into profit making entertainments channels with larger quantity of advertisements and low quality of information and its presentation. As Dheeraj Bojwani complaints some other people have expressed their views over functioning of NGOs. John is of opinion that NGOs are now more concerned about publicity and donations rather than making practical efforts towards solving the problem. In the same context as supports Dheeraj Bojwani problem with the NGOs and media is that they want to work for noble cost at the cost of elite public’s finances only without bearing even a little liability.
Take an example of global warming the NGOs can depute volunteers on regular basis to collect plastic bottles that administration fails to send for recycling. Sometimes the garbage carriers too fail in accessing some regions and a little support by local NGOs in such areas can contribute a significant part. According to various reviewers on web like john and Dheeraj Bojwani complaints are always easier than efforts. They express that responsible citizens should not be expected among general public only rather being a member of any NGO, media or government organization brings along a bigger responsibility than ordinary citizens. After all people working for good cause are the role models and the future generations will follow their foot steps, so before stepping into social work should be aware that every grown tree has to have healthy roots somewhere.
